Friday, November 26, 2010

Developing a Keyword Strategy for your SEO Campaign

By Laurel Sander

Choosing the right keywords is the most important part of your SEO Strategy. So why some SEO consultants see the importance of keywords and invest on them and others fail to put their effort on strong keywords. Often its about time and research.

The importance of choosing the right keywords

So what's the big deal with keywords?

1. Choosing the right keywords will get you more customers

2. Keywords are about potential conversions, selling your product or service

3. Right keywords are the most important tool of a SEO campaign.

4. The whole online word revolves around keywords and its important that you understand and use them.

Even For the Advanced.

Now you have a list of handpicked keywords that you aim place highly on major search engines like google, Yahoo and Bing. Whats the next step ? For an advanced SEO Marketer there are many dangers awaiting. For Example he might try to profit entirely only by using keywords to place high on search engines. This strategy work, but what you need is a complete strategy rather than a narrow one, which means you need to utilize PPC provides, email blasting and even print ads for marketing. For any advanced SEO marketer, the danger comes when he focus only on one level

If you want ongoing sales, you will need more than the customer who uses keywords to search for products. You need a complete marketing campaign.

Developing ideas.

So where do you get ideas for SEO? You do not just figure since many people like books using simple keywords like "buy books" will make your business thrive. No, you do not need the primary key words, but often secondary keywords you want more specific in its master plan. For example, if you did the search "Purchase Books" that would not only millions of sites, but also competitors who do not want to have. Companies are almost always bigger than yours, for books that might be Amazon or eBay. So you want to limit the keyword down. "Buy books" is a good idea, but why not "buy discount textbooks" or "selling horror novels" instead? See how they reduced the search?

Strong keyword Examples.

The previously mentioned keywords are good. Now, say you don't know anything about SEO, so you start searching for information on it. You might try just "SEO" in your search, but again expect millions of results. A good keyword for that would be "free SEO resources" and you would narrow it. You want to be both specific and broad. You want to place highly on more than one keyword. Often your first pick, like "Buy books" is already full of top sites, but you might be able to compete on "buy discount textbooks online."

Researching for strong keywords

So where do you research powerful keywords? Google has a free keyword analyzer for this. There are dozens of tools which allow you to see what keywords are currently hot. If there are millions of results for a search, try and narrow it down with more specific keyword phrases. Try not to pay for these services, as many sites offer keyword research services for free.

Implementing Complete SEO Campaigns.

It doesn't matter whether your online business is new or established. SEO Campaigns are very important for your success. SEO means far more than simply using keywords to bring customers to your site via search engines. Marketing online for business isn't very difficult since the online world revolves around keywords you know how to master them. By using more than one service you will be able to decrease you chances for complete failure. If you focused your entire marketing campaign on SEO and that failed to bring in new customers, you lose money. If you use both SEO and perhaps email campaigns, one fails and the other succeeds, you might profit.

Saving time and making money.

This is all about saving time and making money. That's why SEO is so important. Things will continue to evolve in the online world, for the simple reason that as technology evolves so do web sites and search engines. However, the ultimate goal of SEO is to make it simpler, easier, and more profitable to run an online business.

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