Thursday, November 18, 2010

Trample Sociopathic Enemy Slander And Defamation From The Search Results

By Amy Kennedy

People make mistakes. They do dumb stuff. They irritate other people. Sometimes that irritation is valid, sometimes not. But anyone can put that irritation on the Internet and it'll last forever. Now if you own a business, that comment can damage your reputation. It's hard to scrub that stuff from the tops of search results, and it's hard to fight.

I see what might be fear in your eyes. Hopelessness. Calm yourself. Things aren't that bad. The Internet may cause problems, but it also presents solutions. In this case the chance to scrub that tarnished online self with the help of a reputation repair service, a new kind of company which has popped up in the last few years to undo this kind of damage.

Outranking the Negative Search Results

It turns out that the Internet does play by certain rules -- it's not just a fan of bad news. Search engines like Google's rank sites by how many links lead to them, so reputation repair services just generate content that out-links the bad stuff, which starts it slipping down the search rankings. In no time, that negative comment is sitting a hundred pages down in the search, not even a whisper anymore. Well, it's a little more complicated than that, but you get it.

The negative content settles down in the darkness of the search engines, and in its place is content that paints a friendlier picture of you and your business. From then on out, you're dealing with real people in the real world, and your reputation is back in your hands. But you got it there without having to embroil lawyers, hitmen, or hackers to settle things with the blog owner who got you into this mess.

Your Image is Everything

So you see -- the flow goes both ways. Bad down, good up. Which, if you're a new business with no kind of reputation at all, bad or otherwise, can be the boost you need right out of the gates. Using one of these services to give you control of your reputation early on, you'll always know where all the eyes are pointing, and what they're seeing once they get there.

So there you have it: some of the very strange rules regarding the functioning of the Internet. It would be easy to disregard if that online self of yours weren't so darn important. That's the version of you most people will see. It's true. It can be more places than the real you ever can, which is why it's so important to make sure you've got total control over that image. Because you can be sure someone else will if you turn your virtual back for even a second. Which is a lifetime in here.

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